中国で流行るグループ・ショッピング団購

中国で最近流行っている団購はグループ・ショッピングといってもcoopのような共同購買ではない。ネット上で同士を募りフラッシュ・モブのように売り場に押しかけて集団で値段を交渉するのが団購。最初はフォーラムやチャット･ルームから始まったが、いまでは団購を専門とするサイトがいくつも生まれている。

That evening, Ms. Li and her brother joined 15 strangers at the store to demand a group discount on a new television, refrigerator, and washing machine. Salespeople grumbled at the tactic, but the group refused to buckle. After two hours of haggling, and several walkouts by group members, the store manager agreed to a 10 percent markdown on the three items.[...]
By joining a trip arranged by the website, shoppers have a much higher chance of success compared with unannounced team buys, says Liu. The camera buyers already knew the likely discount, so there was less friction at the store. He plans to replicate his website in other cities in China and wants to eventually list on NASDAQ. "This is a new concept. Those who are brave enough to take on the new ways can reap the rewards," he says.

http://search.csmonitor.com/search_content/0511/p01s01-woap.html
http://www.jingmingyan.com/
http://www.020tgw.com/tuangou/index.asp