googleとBackRub

googleの創立者セルゲイ・ブリンとラリー・ページは最初にサーチエンジンを作ったときにその名前をBackRubとしていた。

Brin and Page initially named their creation BackRub, based on its ability to analyze the “back links" to a Web site.
“But we realized BackRub wasn't the world's greatest name," Page said. Instead, he and Brin looked through Web sites and URLs before finally stumbling across a list of very large numbers. The word “google" was at the top.
A friend later pointed out, however, that the number is actually spelled “googol." But the misspelling had two o's and ended with ‘le' so they decided to stick with it, Page said. Plus, the Google domain name was still available.

http://daily.stanford.edu/tempo?page=content&id=10229&repository=0001_article