ブログを利用したmemeの実験GoMeme

Gomemeはブログのコンテンツをウィルスのように伝染させていくmemeの実験、あるいはブログ版チェーン・レター。ある記事を取り上げたブログはその記事の後にPath Listと呼ばれるこれまでコンテンツが伝染してきたサイトのリストに自分のサイトを付け加える。ある記事を人より早く見つけたサイトはリンク数が増えるので、ページランクを基にしたアルゴリズムの検索エンジンでのランクが上がりやすくなる仕組み。

A GoMeme is a specially modified piece of content that spreads virally along social relationships in a manner that benefits every site that helps it spread. Any piece of content can be transformed into a GoMeme. It's a piece of content, or a meme, that is specially modified to spread virally along social networks.
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A GoMeme adds some special information to the end of any piece of content. This information (called a "Path List") shows the sequence of sites that a piece of content has traveled through to reach the site it appears on. Everyone who posts the content adds their site to the Path List at the end. So as the content is syndicated from site to site the Path List grows, and each site in the path thus includes links back to every site before them in the path.

http://novaspivack.typepad.com/nova_spivacks_weblog/2004/08/faq_for_gomeme_.html