Torres says that the goal of Google's travel division-aside from tapping into the $90+ billion global travel ad and sales market-is to give users a destination where they can research travel plans, read user reviews, and see user uploaded videos and photos. Already, about 50% of travelers use some sort of online social media site to research their plans, says Torres. Why not give them a one-stop shop for travel information? "We are already so highly searched for travel," says Torres.