HPがハリウッドと組んで映画制作プロセスの完全デジタル化
デジタル・メディア・プラットフォームDigital Media PlatformはHPがワーナー・ブラザーズと組んで映画制作プロセスの完全デジタル化するもの。
One component of the plan is a software and services suite called the Digital Media Platform, co-developed with Warner Bros. The platform will enable studios to digitize all phases of film, television and video creation -- from storyboards through production and post production to moving content around the studio, archiving and restoration.
また，ドリームワークスと組んだユーティリティー・レンダリング・サービスutility rendering serviceはパロアルトにあるHPの強力なコンピュータを使って3Dの髪，肌，服や水などの表現をより細かくリアルにレンダリングできるようにするもの。シュレック2はこのサービスを利用して作られた。
With DreamWorks, HP will announce a "utility rendering service" that allows filmmakers to remotely access massive computing power from HP's Palo Alto headquarters for complex animation tasks. DreamWorks used the service to create levels of detail and complexity in the frames of Shrek 2, set for a May 21 release, that were impossible in the first Shrek movie. Animators can render features like hair, skin, clothes and water far more realistically, as well as increase the number of characters inserted into a scene, by using the additional computing capacity.
